A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.
Leverage the best of business, technology, and human insight to drive purpose-led innovation, strategic transformation, and intentional growth for a more sustainable, equitable, and diverse future - by design.
In an era defined by climate change, societal transformation, and heightened economic volatility, I guide organizations in reshaping their value-generation strategies to seize sustainable growth opportunities, pinpoint latent areas of value, assess risks and potential, and forge robust business frameworks that yield strategic results.
I have applied my human-centered design expertise across a range of projects in customer strategy, operations, business transformation, and product development, leveraging both human insights and quantitative metrics to create market-validated solutions that drive business impact within evolving competitive dynamics.
To address systemic organizational challenges, I blend strategic foresight, stakeholder engagement, and emerging technologies to co-create solutions that drive ROI and mitigate risks. My expertise in team facilitation, project management, and technology transformation shapes strategies that convert ideas into profitable ventures initiatives
Sustainable innovation and business transformation can start with one small change and create a flywheel effect across the entire business portfolio.
1. Inspired Action
Strategically vetting of transformation opportunities based on customer needs, best practice examples, emerging trends & technologies, as well as missed value generation opportunities in the existing model.
2. Deliberate Value Creation
Evaluating the highest value opportunities against impact factors, materiality to the business, desirability, viability, feasibility, and strategic fit.
3. Adaptable Process
Following agile and lean processes helps teams stay focused on their north start while remaining responsive to upcoming challenges and opportunities.
4. Measurable Impact
Designing products, processes, and business infrastructures with hypothesis-driven impact frameworks in mind, assessing outcomes, based on phase-appropriate KPIs and continious iteration.
5. Sustainable Transformation
Once small wins from the initial opportunity start accumulating, the flywheel effect helps compound the momentum for follow-on initiatives.
I've explored the beauty of the underwater world across Australia, South and Central America, Asia and Europe, and helped 230+ individuals access this natural gem and see first hand why it is worth protecting.
I'm an advanced Yoga teacher and enjoy integrating the practice into workshops and daily life to find balance and inspiration.
I have traveled to over 50 countries and love discovering new cultures, and explore the beauty of the natural world. Since the pandemic I've also discovered sailing and attained an international sailing certificate.
I enjoy teaching and mentoring and have supported and created multiple programs including the NAVA College Entrepreneurship program, UNSW's Digi Society and New Wave community, and as Consulting Director during my MBA studies.
If you end your training now, if you choose the quick and easy path, as Vader did, you will become an agent of evil. Our ships have completed their scan of the area and found nothing. If the Millennium Falcon went into light-speed.
Elastic Themes
He says he's the property of Obi-Wan Kenobi, a resident of these parts. Yes, I was once a Jedi Knight the same as your father. I wish I'd known him.
Design Gods
Yes, I was once a Jedi Knight the same as your father. I wish I'd known him. Our ships have completed their scan of the area and found nothing. If the Millennium Falcon went into light-speed, it'll be on the other side of the galaxy by now.
Mega Studio
