Hi, I'm Pam!

I am a multi-disciplinary Strategy, Innovation, and Product leader who thrives on coaching teams through ambiguous business challenges, innovation initiatives, and the build-and-growth phases of product development to drive a more sustainable, equitable, and diversified future while delivering tangible bottom-line impact.

I have a proven track record of collaborating with C-Suite leaders across the US, Europe, CEMEA, and APAC to translate ambitious strategic goals into actionable roadmaps that align cross-functional teams around a shared vision to bring new products, services, and organizational change initiatives to life.
My story

My Experience to date...

Throughout my career—whether leading product lifecycle innovation across Visa’s high-growth Value-Added Services Portfolio, driving venture incubation at Visa’s Venture Incubator, delivering strategic impact at BCG Digital Ventures and Deloitte Consulting, or co-founding my own digital media consultancy - I have focused on creating large-scale, net-positive impact through organizational transformation, innovation, new product development, and growth initiatives across industries such as healthcare, financial services, energy, consumer goods, and management consulting.

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Feb 2024 — currently

Visa Inc

Director - Product Lifecycle Innovation & Portfolio Operations
San Francisco, USA
    • Leadership of PLM Strategy & Operations: Designed and implemented the Product Lifecycle Management (PLM) framework for Visa’s Value-Added Services (VAS) portfolio, impacting 2,500 team members and later adopted across Visa’s global product organization (~8,000 staff).
    • Framework Development & Implementation: Co-developed and rolled out key processes, forums, and metrics for all PLM phases, collaborating with 350+ stakeholders across 15 teams to secure organizational buy-in and alignment.
    • Cross-Functional Leadership: Led cross-functional efforts to refine the PLM framework, establish key performance metrics, and optimize product performance, driving alignment and efficiency across diverse business units.

    Artificial Intelligence for Business Certificate

    Wharton Executive Program
    Philadelphia, USA
      • Foundations of Big Data, AI andMachine Learning
      • AI for the Marketing World
      • AI for Human Resource Management
      • AI Driven Transformation: Economics & Governance
      Aug 2023 — Oct 2023
      Jan 2023 — May 2023

      Mergers and Acquisitions Certificate

      Columbia Business School
      New York, USA
      • M&A Strategy incl. strategic alternatives, synergies, and pro-forma analysis; interloper analysis; form of consideration; and tactical approach issues
      • Due Diligence, Valuation, and Deal Math
      • Merger Agreements and Sell-Side
      • Takeover Defense and Financial Perspectives

      Visa Inc., Venture Incubator

      Senior Manager and founding team member
      San Francisco, USA
      • Led teams of up to 20 members through the innovation, incubation, and launch processes of new ventures at the intersection of Fintech, Healthcare, AI and Crypto.
      • Drove venture strategy, customer experience, product development and design-driven innovation across the entire product lifecycle.
      Nov 2022 — FEb 2023
      Mar 2022 — Aug 2022

      Sustainable Capitalism & ESG Certificate

      University of California, Berkeley - School of Law
      Berkeley, USA
      • Defining approaches for incorporating environmental, social, and governance considerations into business and investment strategy on the operational and board level.

      Google - Area 120

      Project Team Lead, Innovation (MBA)
      San Francisco, USA
      • Led a global team of 5 MBA students to drive research, analysis and GTM recommendations for a new venture within Google's internal innovation arm, which was later acquired by a Google Business Unit.
      Feb 2022 — May 2022
      Jan 2022 — AuG 2022

      MBA (exchange) & HAas Global Innovation Program

      University of California, Berkeley - Haas School of Management
      Berkeley, USA
      • MBA (Exchange)
      • Berkeley Haas Global Entrepreneurship and Innovation Certificate
      • Student Board Member
      • Blockchain Decal

      Accelerated MBA

      Australian Graduate School of Management, UNSW
      Sydney, AU│Berkeley, USA
        • 1-year Accelerated MBA program
        • AGSM Consulting Director
        • Full-time Women in Leadership Scholarship Recipient
        • UNSW Digital Society & New Wave Mentor
        May 2021 — AuG 2022
        Nov 2018 — Apr 2021

        Boston Consulting Group – Digital Ventures

        Sr. Consultant, Strategy & Innovation (Workstream Lead)
        Los Angeles, USA│ London, UK
          • Redefined the innovation portfolios of Fortune 500 companies and hyper-growth start-ups
          • Drove the product strategy for award-winning new ventures across all stages of the product development cycle in the healthcare, finance, energy, and retail space
          • Streamlined the operational model design and customer experience backbone for Fortune 500 companies & new ventures
          • Launched and refined the marketing, GTM Strategy, content, and behavior design strategies to drive continuous customer engagement and growth post-launch

          Product Management Certificate

          University of California - Haas School of Business
          Berkeley, USA
          • Three-months online and in-person product management training
          Dec 2020 — Feb 2021
          Aug 2015 — Jan 2015

          Deloitte 'Emerging Leaders' Academy & AGILE Training

          Agile Training, Six Sigma Yellow Belt, Strategy Methodologies
          Sydney, AU
              • Multi-day topic expert training on agile and lean methodologies, speaker training, and strategy workshops
              • 1-week Leadership Program for nominated candidates led by executive training firm Korn Ferry

              Deloitte Consulting – Customer Strategy & Digital Innovation Practices

              Analyst to Sr. Specialist,  Customer Strategy, Innovation & Transformation (Workstream Lead)
              Los Angeles, USA│ Sydney, AU
              • Led innovation and transformation initiatives collaborating with direct reports, stakeholders and clients to redefine product portfolios, customer experiences, and GTM approaches on 12+ projects up to US $35M.
              • Defined and validated product roadmaps for 6+ new customer-centric applications, 3 large-scale digital transformations, and 12+ customer strategy projects.
              • Developed marketing and content strategies for 8+ ASX 50/Fortune 100 corporations.
              Aug 2015 — Nov 2018
              Jan 2015 - May 2015

              UX Immersive Scholarship

              General Assembly
              Sydney, AU
              • 3-months User Experience Design Training Program

              UNSW LEAD Program - Montagio Scholarship

              University of New South Wales
              Sydney, AU
              • 1-week Leadership Program for nominated candidates
              Oct 2014
              Aug 2012— Oct 2015

              Amplify Events

              Experiential Marketing Producer
              Sydney, AU
              • Supported the production of 10+ experiential campaigns for Amplify events budgeted between AUD $100k - 2M

              Co-founder & Digital Strategy Consultant

              DesignXImpact
              Sydney, AU│ Cairns, AU
              • Defined the brand purpose, digital marketing strategies, experiential campaigns, andUX for Australian start-ups, SMEs, and ASX 50 clients.
              • Achieved up to 300x growth across clients' social media engagement scores.
              • Led the digital campaigns for 6+ events.
              Jan 2010 — Aug 2015
              Aug 2008— Apr 2012

              James Cook University

              Bachelor of Business (Honors)
              Breda, NL│ Cairns, AU
              • Academic Medal (Coursework)
              • Two research awards (Thesis)

              Fun Facts

              01
              /04

              Dive instructor

              I've explored the beauty of the underwater world across Australia, South and Central America, Asia and Europe, and helped 230+ individuals access this natural gem and see first hand why it is worth protecting.

              02
              /04

              yoga teacher

              I'm an advanced Yoga teacher and enjoy integrating the practice into workshops and daily life to find balance and inspiration.

              03
              /04

              Avid Traveler

              I have traveled to over 50 countries and love discovering new cultures,  and explore the beauty of the natural world. Since the pandemic I've also discovered sailing and attained an international sailing certificate.

              04
              /04

              Mentor & Coach

              I enjoy teaching and mentoring and have supported and created multiple programs including the NAVA College Entrepreneurship program, UNSW's Digi Society and New Wave community, and as Consulting Director during my MBA studies.

              Want to hear more?

              LET'S connect

              I'm looking forward to hearing from you!

              Contact Me
              About Me

              I am a multi-disciplinary Strategy, Product, and Transformation leader, who thrives on coaching teams through complex business challenges to help organizations drive towards a more sustainable, equitable, and diverse future without loosing sight of tangible bottom-line impact.

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